Varg Ltd was founded in October 2008 by Swedes Caroline Almgren and Tove Westling.
Varg PR offers a mix of traditional PR with bespoke brand building solutions for fashion and lifestyle brands. We work closely with our clients to build and expand their presence & visibility through a personal and straight forward approach. Identifying a gap in the market for successful representation of Scandinavian labels, Varg has focused on growing the best brands out of Sweden and Denmark since 2008. Varg Sales launched in 2011, working with key stockists across the nation.
Tove Westling, Director and co-founder, worked as UK PR & Marketing Manager for DAY Birger et Mikkelsen before starting up Varg together with Caroline in 2008. Prior to her move to the UK, she handled PR accounts such as Louis Vuitton, Topshop and Gant on the Swedish market. She is a sucker for shoes and wolves, and not so much for cooking.
